Our build process
This is exactly how we turn a Shopify store from “looks nice” into a revenue engine. Defined deliverables. Defined responsibilities. Built for revenue, not awards.
Every build Same path
Defined stages
Defined deliverables
Every phase has a deliverable. Every deliverable has a sign-off. No phase starts until the one before it is signed off. That is why our builds finish on time.
Foundation & Strategy
This is where we stop building pretty and start building profitable. The commercial direction is set before anything else moves.
- Kickoff call with Paul or Emma
- Revenue goals and success metrics defined
- AOV, conversion, and traffic targets
- Information architecture locked
- Tech stack and apps planned
Design & UX
Conversion architecture before visual flair. No build starts until design is approved. Clarity before code avoids rebuild.
- Conversion architecture mapped
- Visual direction and brand system
- Full page mockups
- Feedback rounds and final sign-off
- Mobile-first design priority
Build & Development
We build the engine. You populate the fuel unless scoped otherwise. Custom Shopify theme, fully configured.
- Shopify environment configured
- Custom theme built, mobile first
- Apps installed and integrated
- Product templates and metafields
- Speed and accessibility checks
Testing & Optimisation
Every flow tested. Every button clicked. Before a single real customer sees it.
- Internal QA across cart, checkout, mobile
- Client walkthrough and feedback round
- Test purchases run end to end
- SEO foundations locked in
- Cross-browser and device testing
Launch
Go-live day is the start of selling, not the start of fixing. Real order placed before anyone else touches the site.
- Launch readiness checklist signed off
- DNS switch
- Real order test on live store
- Immediate post-launch monitoring
- 30-day support window
This process
100+ times
Same five phases. Same eight weeks. Same commitment to revenue over flair. Every Shopify build we have ever shipped came through this exact path.
“We build the engine You populate the fuel That is the deal.“
Let’s start
your build
A 20-minute call with Paul or Emma is the first step. No pitch. No pressure. We walk through your store, your goals, and exactly what your build looks like.