Over the last few years, Google has been moving towards a greater web security, with the notion that in doing so will strengthen all websites on the internet, making it harder for them to be hacked.
The problem is, most people don’t know the difference between HTTP and HTTPS, and believe a secure socket layer (SSL) is only something you need if you have an online store. In Google’s vision, all sites need to be secured.
As of July 2018, Google has rolled out an initiative marking all HTTP websites as “Not Secure” with the latest version of their Chrome web browser.
So what’s the difference between HTTP vs HTTPS…?
To put is simply, HTTP stands for Hyper Text Transfer Protocol with HTTPS standing for Hyper Text Transfer Protocol Secure. The word ‘secure’ is the only difference between them.
HTTP websites on Google are not secured sites and you can identify them on Google Chrome’s address bar because an ‘i’ in a circle appearing before the address.
HTTPS websites are secured and you can identify these in the address bar of Google Chrome with a green padlock icon and the word ‘Secure’ next to it preceding the URL.
What’s Impact Will This Update Have?
With over 50% of all internet users having Chrome on their desktops, laptops, and mobile devices, the significance of all unsecured website is great. Warnings often affect users, with many vistitor’s feeling unsure about the credibility of both the website and organisation, this is likey to result in an increased bounce rate and decreased number of advertising impressions, affiliate clicks, and sales.
Are The Advantages to Upgrading?
- Increased Google Ranking/SEO:As mentioned earlier, Google is ranking HTTPS sites higher than their HTTP counterparts when it comes to ranking in their search engine.
- Security:The SSL encryption protects your information and that of your users from hackers and online thieves.
- Consumer Confidence:Users will recognize that your site is secure and feel safer in doing business with your site than they might with a similar, unsecured site.
- Increased Conversions:While many users don’t understand terms like SSL, they know enough to know that the padlock icon in the address bar of their web browser means the site has put forth efforts to keep their information safe. That feeling of safety will increase your number of conversions.
Secure Your Site Today
Need to upgrade your site but need help with the technical aspects of doing so? Our team at Insiteful is ready to help.