As the end of 2018 draws near, it is time to reflect on the year before and plan for the year ahead, in both a personal and professional sense. To help all our business friends with the fast approach of 2019 we have quickly summed up what to expect to see in marketing for the next 3 – 6 months.
Marketing overall in 2018 developed a more Personalised Approach, in 2019 this will only get bigger. By 2020, personalisation technology that responds to customer intent could lead to more than a 15% increase in eCommerce profits for brands. As your customers increasingly expect personal experiences Analytics will drive how your brand targets and tracks customers to deliver personal experiences. In 2019, we’ll see an increase in machine learning algorithms working to show customers tailored landing pages, content and ads.You will need to offer personalised and high-value content to succeed.
Chatbots have popped up across the web, with no sign of slowing down. A chatbot is simply a computer program designed to talk to users such as drift. The applications for chatbots on all websites is vast, from basic customer support to personalised sales interactions. Chatbots aren’t depersonalising human interaction, they’re streamlining customer journeys by providing the right information and connecting customers to the best people. It’s advisable to align yourself with the new technology and remain competitive. Be vigilant and note more personalised marketing tools as they emerge. Marketers may look to use AI to understand the content a potential customer is consuming.
Social Ads on Facebook, LinkedIn and Twitter will continue to gain traction in 2019. Many large companies have embraced social ads and made it increase advertisers at a high pace. Nevertheless, small businesses have not fully adopted. Majority of them don’t advertise here.Therefore, there is the expectation of more jumping on to the Facebook ad bandwagon. To stay ahead of other advertisers, you need to up your social media game.
B2B eCommerce revenue is expected to reach $6.7 trillion (USD) by 2020. In 2019, think about the channels your business customers are on and how best to reach them.If you operate a B2B business and your eCommerce offering is undeveloped, now is the time to develop your strategy. A great B2B digital marketing strategy:
- Never competes with the customer,
- Focuses on the customer’s needs,
- Offers scalability,
- Treats customers as individuals.
Video has taken the internet by storm, with 80% of all web traffic predicted to be video by 2019.User’s appetite for video content is insatiable and brands should create videos to cater to this. Brands can use video in a number of ways, brand films, animation videos, educational videos, product videos, testimonials, FAQ videos. The main benefit of using video is that your customers will be more engaged and more receptive to the message.
Optimising your website performance is essential, and as users demand better online experiences this will only increase in importance over time. A Google poll revealed that the number 1 frustration users had when browsing on their mobile device was slow load time. Increasing your site speed improves your customers’ experience and your bottom line. On top of this, it’ll also help SEO, with Google’s ranking algorithm favouring optimised websites.
If you would like to find out more about our predictions for 2019 or have an audit of your current strategy. Feel free to get in touch with our team through Drift or email and we will be happy to help any way we can.