What is SEO Strategy? Top Strategies to Use for Your Business

What is SEO strategy?

SEO strategy is a plan that guides the SEO efforts of a company. It consists of a series of steps that a company takes to make sure it is maximizing its SEO efforts.

SEO strategy is the long-term process of optimising a website for visibility in search engine results pages (SERPs). The goal of SEO is to improve the visibility and organic search traffic to a website. 

This can be done through onpage optimisation, offpage optimisation, and technical optimisation. 

While it is possible to do some of this SEO on your own, it’s often best to enlist the help of a professional SEO marketing agency like Insiteful.

All this planning and executing SEO activities will improve a website’s visibility in search engines. 

The main objectives of SEO are to increase traffic, improve click-through rates (CTRs), and increase brand awareness. 

There are many different methods that can be used to achieve these goals, depending on the site and it’s specific needs. 

Yet, the most effective strategies usually involve technical and non-technical aspects of SEO.

What is SEO strategy in marketing?

SEO is a process of making sure that your website is on top of the search engine results so that whenever a potential customer searches for something relevant to your business, your site will appear at the top of the list.

SEO is the practice of improving a website’s ranking in search engine results pages (SERPs).

The most common and easy SEO strategies are implementing title, meta tags, speed improvements etc.

SEO practitioners may use off-page optimisation techniques like link building and social media engagement to improve a website’s rank.

An SEO marketing strategy is a detailed list of techniques to use to increase website traffic and revenue. A successful strategy will incorporate both on-page and off-page optimisation techniques in order to achieve the best results.

A well-executed SEO marketing strategy can be the key to driving more traffic, leads, and revenue for your business. If you’re looking for help creating an SEO marketing strategy that works for your unique business, look no further than Insiteful.

SEO is the process of optimising a website so as to improve its visibility in search engine results pages (SERPs). This can be accomplished through on-page optimisation techniques like keyword research and link building, as well as off-page optimisation methods like social media marketing and content marketing.

Steps to create Strategies for SEO

Create a List of Keywords

To create a list of keyword phrases that are relevant to your business, you need to first understand your traffic and SEO needs. You need to consider what keywords people are using to find your business as well as the terms and phrases that you want your website to rank for.

Once you have a good understanding of what keywords you should target, use an SEO tool or consult with an expert to help you create a list of targeted keywords. Targeted keywords can help improve your website’s ranking in search engines and attract more qualified traffic.

Focus on Topic Clusters Instead of Keywords

Google’s objective has shifted in recent years to understanding the intention of its users. This is done by analyzing not just individual keywords, but entire topic clusters.

This allows you to better understand your target audience and create content that covers the complete spectrum of a keyword group, from high volume head terms down to very specific long-tail keywords.

Focusing on topics allows you to understand your target customers better. This helps you write content that covers everything that your target users might search for. You will eventually cover very specific short term keywords to long term keywords.

Analyse Google’s First Page

To analyse Google’s first page, type a keyword into the search bar and scan the top 10 results. Note any patterns that you notice. For example, do certain websites always appear in the top spots? Are there any commonalities among the pages that rank highest?

You may use a keyword gap tool, a content length checker tool to see what keywords they are targeting and where they are using those keywords.

There are many tools that let you analyse 10-30 page on the Google SERP. This makes your research process fast.

To start, you may use any backlink tool to audit your competitors’ link profiles and understand how they’re building links. 

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This will give you an idea of what tactics are working for them and where their links are coming from. 

With this information, you can then determine the size of any link gap between your own domain and your competitors’. 

With this data, you can begin developing a strategy to close that gap and surpass your competition.

Create Something Different or Better

When creating content for SEO, you have two options:

-Option 1: Create content that is similar to what is already ranking on the first page of Google.

-Option 2: Create content that is 10x better than what is currently ranking on the first page of Google. This will help you to stand out and rank higher in SERP.

When creating content for social media, it is important to create something unique and shareable. This will help your content stand out and be shared more widely.

This post is unique and better than other posts on this topic, which may be why it ranks so well. Clearly, there is a need for more content on this topic, and this post provides an excellent starting point.

Optimise For On-Page SEO

On-page SEO is still a valuable tool to optimise your website. Internal linking continues to work well, as does using short, keyword-rich URLs. Semantic SEO is also important, so be sure to use relevant keywords and phrases throughout your website content.

Optimise For Search Intent

When creating content, it is important to keep in mind the user’s search intent. You can do this by matching the keyword’s search intent. This will help you create successful content that meets the needs of your audience.

Build Links to Your Page

There are a number of ways to build links to your page, but some are more effective than others. 

A few common methods are broken link building, competitor analysis, and the evangelist method. 

With broken link building, you find a broken link on another site and replace it with your content. Competitor analysis is when you find a site that’s ranking for a keyword and look at their backlinks to see which posts would be better with links added. 

The evangelist method is when you reach out to influential bloggers in your niche and offer them content in exchange for links or mentions.

To start, use BuzzSumo or something similar tool to research content about links. This will give you an idea of what content is popular and how you can create similar content that will generate links back to your page.

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Once you have created the content, email subscribers a link to the content with a personalized message. In addition, make sure your email contains a link back to your page so readers can easily find it. 

Finally, the brand post received dozens of shares on social media, proving that this strategy works well for generating links and traffic.

You can help improve your SEO ranking by building links to your page. The best way to do this is by placing share buttons throughout your post so that readers can easily share it on their social media networks. Additionally, use effective headings and titles that capture the reader’s attention and drive traffic to your page.

Improve and Update Your Content

Updating and refreshing your content can help improve your content marketing. This is especially the case if you have older content that is still getting some organic traffic or if the content is time-sensitive. 

You can update the information, add new visuals, or make other changes to give it a fresh look.

Traffic data for content in the Landing Pages section of Google Analytics can be used to decide which content to update. If you see that a certain type of content is losing traffic, it’s time to update and improve it. 

You can use tools like Content Decay to find old, low-traffic blog posts that can be updated for increased visibility and engagement.


In order to improve your website’s ranking on search engines and keep your traffic and customers, you should update your content. 

This includes rewriting the intro and conclusion, deleting weak sections, researching more information, updating stats/facts/quotes as necessary, replacing outdated or irrelevant images with new ones, replacing examples/case studies with current ones, and diving deeper into specific topics if desired.

If you’re not updating your website content, you’re at risk of losing traffic and customers. A case study of a business that saw a drastic increase in profits after improving their website content can serve as inspiration for your own business.

Track SEO metrics and KPIs

When it comes to SEO, you need to track your progress in order to know if you’re making the right moves. 

Determine your goals and key performance indicators (KPIs) and focus on the 20% of activities that are driving 80% of your results. This way, you won’t be wasting time tracking vanity metrics that don’t actually matter.

Implement E-A-T Best Practices

E-A-T (Expertise, Authority and Trust) is a ranking factor that rewards content written by a genuine expert. 

It applies differently to different topics, but the important question to ask is: Does this author have the knowledge and experience to be offering advice about this subject?

To improve your E-A-T score you should publish content regularly to show that you’re an authority on the topic. 

Also, get links to those pages from reputable websites. Use social media platforms wisely to engage with your audience and promote your content.

Improve Dwell Time

Dwell time is a key metric that Google now uses to rank pages. Previously, they used bounce rate as the main ranking signal, but with the release of their new algorithm, they have switched to dwell time. 

This is because users who stay on a page for longer are more likely to find what they are looking for, and this indicates that the page is doing better.

Dwell time is a key metric that search engines use to rank websites. The longer users spend on your website, the higher your site will rank. In order to improve dwell time, you need to focus on improving the user experience. 

This means making your website easy to navigate and providing relevant content that users will find useful.


If you are still not sure what is SEO strategy or how to implement these SEO strategies for your business then get in touch with us. We will put your SEO on steroids and push you to the top of the SERP. With our strategies, you will surely get the desired #1 spot.

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