What Are SEO Keywords? And How To Use Them Effectively

What Are SEO Keywords

What Are SEO Keywords? How and Where to Use Them!

SEO keywords are the words and phrases that people use when they are looking for something on the internet.

By understanding what these keywords are and optimising your website around them, you can increase your chances of being found by potential customers.

This is done through a variety of methods, including search engine optimisation (SEO) and pay-per-click advertising (PPC).

When someone types in one of your SEO keywords into a search engine, they may see your website as one of the results.

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How to Appear in Google for Keywords

Pay-per-click (PPC)

Pay-per-click refers to a marketing model where advertisers pay only when their ad is clicked on. This is usually the most cost-effective way of advertising for many business owners, as it is a cost-per-click model.

Search Engine Optimisation (SEO)

Search Engine Optimisation is a process of improving the ranking of websites in search engines by increasing their “organic” traffic. SEO can also refer to the practices and strategies employed by search engine marketing professionals.

Why Are Keywords So Important to SEO?

When it comes to SEO, keywords are one of the most important factors for success.

Once you’ve chosen your target keywords, it’s important to include them in your content in a way that makes sense and is easy for readers to understand.

Including the right keywords can help improve your website’s ranking on search engines, drive traffic to your site, and improve sales conversions rates.

Keywords help your website reach potential users who will take meaningful action and make you revenue.

The right keywords should align with your SEO strategy and your overall business goals. By targeting the right keywords, you can improve your website’s search engine rankings and drive more traffic to your site.

In essence, SEO is all about optimising your website so that it will rank higher in search engine results pages (SERPs). This is critical for businesses that want to reach their target market online.

By choosing keywords that are relevant to your business and your audience, you can optimise your content for better search engine rankings.

There are many different types of keywords to choose from, depending on the type of content you write and the target market you’re aiming to reach.

You may also like: Conversion Rate Optimisation Checklist for your business

Types of SEO Keywords!

Branded and Unbranded Keywords

There are two types of keywords that you should be aware of when doing SEO: branded and unbranded.

Branded keywords are those that contain the brand name in the query. For example, “Apple iPhone” is a branded keyword.

Branded keywords generally bring in the highest converting traffic because the searcher already has a certain level of brand familiarity and (often) affinity.

Unbranded keywords, on the other hand, are not associated with any particular company or product and are more general in nature.

For example, such as “the greatest boxer of all time” is an Unbranded keyword.

Both types of keywords have benefits-branded keywords help with traffic and conversions, while unbranded keywords help with organic rankings.

And more often you have to protect your brand keywords with Google Ads, so your competitors do not steal your customers.

Seed Keywords and Specific Keywords

Seed keywords are the initial keywords that you research and target.

They are often relevant to your website as a whole, and from there you can expand upon them to find related secondary and semantic keywords that you can target with specific content.

This allows you to create 1 piece of content that is optimised for all of the similar terms, rather than creating multiple pieces of content that only cover a portion of the topic.

Page-specific keywords are those that you target on a specific page or set of pages on your website. You find these keywords later in the keyword research process after you’ve identified seed keywords.

In general, these page specific keyword blogs will link back to the main topic page of your website.

Head/Short Keywords vs. Long-Tail Keywords

There is a lot of debate over which type of keywords are better for SEO-head terms or long-tail keywords. Head terms are high in search volume and competition. Long-tail keywords are just the opposite.

This means that it is difficult to rank high on SERPs using only head terms. Long-tail keywords, on the other hand, have lower search volume and fewer competitors but are more likely to convert traffic.

Because they are less competitive, it is easier to rank higher on SERPs when targeting long-tail keywords. Head keywords are best for top-level pages, while long-tail keywords are better for lower-level pages.

Primary and Secondary Keywords

Primary keywords are the most important ones because they are the ones that you are targeting, and you want people to find your content through those keywords.

However, including secondary keywords will help you get even more optimal results.

It is all about finding a good balance between the two so that you can target a keyword that will bring in the best result.

The most important thing is to make sure that your keyword actually brings in good results.

Global and Local Keywords

There are two types of keywords that businesses should be aware of: global and local. Global keywords are those that are related to the general location of the searcher-for example, “lawyer.”

They have a higher search volume, but local keywords may be more relevant to the business. For example, “South Coast lawyer.”

Evergreen and Topical Keywords

Keywords can generally be put into 2 categories, evergreen and topical. Evergreen keywords are those that have a steady search volume with little variance over time.

People like to create evergreen content because it can be a low investment relative to the long-term value it produces—people will continue to search for evergreen keywords long after you published your content.

Evergreen keywords are those that are always relevant, such as “How to train your dog” To rank for evergreen keywords, you need to find high-volume and high-difficulty keywords.

Ranking on evergreen content could be hard, but it is very rewarding.

Topical keywords are often time-sensitive, and some examples are “Mother’s Day gift ideas” etc.

To rank for topical keywords, you need to find low-volume and low-difficulty keywords.

How to Use Keywords

In order to use keywords effectively, you need to include them in the URL and page title. This will help Google and other search engines understand what your page is about.

You can also use keywords in the H1 tag and as subheadings (h2, h3). This will help you further emphasis your keywords and improve your site’s SEO.

You want to use keywords in your post titles and content, as well as in the metadata for your page. You also want to make sure you are targeting the right keywords with your research.

And finally, experiment with different keyword placements and combinations to see what works best for your website and content.

Keyword Concepts & Properties

Keyword Difficulty

The Keyword Difficulty score is a measure of how difficult it will be to rank your website for a given keyword.

The score is out of 100, and the higher the number, the more difficult it will be to rank. Additionally, many top-ranking pages have lots of links from other websites—this means that you’ll need to build a lot of links to your page in order to rank well.

Nowadays many do not consider this as a parameter at all.

Search Volume

While search volume is often a good predictor of traffic potential, it’s not always accurate. For example, certain topics or keywords may have high search volumes but low conversion rates.

As such, it’s important to consider other factors when choosing which keywords to target.

Search volume is not always accurate as well, the tool you are using might show search volume as 10 but in reality, it could be 1000.

Keyword Density

Keyword density is a way to measure how often a keyword appears on a page in relation to the total number of words on the page. It used to be that you could “stuff” your content with keywords and rank higher, but those days are long gone.

Google’s algorithms are now much more sophisticated and can penalise websites for trying to manipulate their rankings.

We use keyword density as one tool among many to make sure our content is optimised for our target keywords without going overboard.

When it comes to keyword density, there are three main factors to consider: search volume, keyword difficulty, and user intent. By taking these into account, you can determine which keywords to use for your content optimisation efforts without overwhelming your readers or appearing spammy.

Keyword Research

Keyword research is the process of finding and analysing the popularity and competitiveness of keywords to help you determine which words or phrases are the best to target your website content around.

This can help you identify topics that are popular and profitable to write about on your website, as well as attract more visitors who are interested in those specific areas.

User Intent

Keyword intent is one of the most important aspects of SEO. By understanding the intent behind a user’s search, you can create content that is more likely to result in an immediate sale. Intent can be determined by analysing the keywords that are used and the SERP features that are present.

Need Help With SEO Keywords?

If you are not sure what keywords your users are searching for. Or if you are not sure what topics your users want to read, then let us help you.

We will find out what are the top converting keywords that can bring you more business.

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