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Types of Facebook Ads

By December 25, 2018 No Comments

With more than 2.2 billion people using Facebook, Facebook ads are a key marketing platform for just about every business. Due to multiple requests Insiteful will be offering Facebook ads as an individual service and as part of our digital marketing packages. So watch this space!

To introduce our latest offering we have kept it simple and outlined a few of the ad types you will be seeing lots of in the near future.

Photo ads or Boosting

Facebook ads 101 – This is a pre existing Insiteful service which we offer all our full service clients as part of their digital marketing packages (any excuse to show of Insiteful’s office dog Eden 🙂

Video ads

Video ads can show your team or your product in action, be educational or even launch a competition draw. Below is a video of Insiteful’s Eden drawing our latest Bunnings Voucher Competition

  https://www.facebook.com/insitefulau/videos/2222737337964119/

Carousel ads

Insiteful’s B2B and B2C we will be offering carousel ads. A carousel ad uses up to 10 photos or videos to showcase products or services. https://www.facebook.com/business/ads-guide/carousel/facebook-feed/traffic

Collection ads

For our B2C clients Insiteful will be offering collection ads. These ads allow you to showcase one or more products that customers can click to buy. https://www.facebook.com/business/ads/collection-ad-format?ref=ens_rdr

Lead ads

For the B2B clients and businesses with a larger average spend we will be launching lead ads. Lead ads are specifically designed to make it easy for people to give you their contact information without a lot of typing. https://www.facebook.com/business/ads/lead-ads?ref=ens_rdr

Dynamic ads

Dynamic ads will be offered to all clients, this ad function allows you to promote targeted products to the customers who are most likely to be interested in them.

For instance, if someone has visited a businesses home page dynamic ads for that business will appear in their Facebook feed. https://www.facebook.com/business/ads/dynamic-ads?ref=ens_rdr