Best Social Media Strategies to Increase Followers for your Business

Best Social Media Strategies to Increase Followers

Here are the social media strategies to increase followers in your social media accounts.

You do only some of them which make more sense to you and which you feel will be able to help your business goals as well.

Confused about what to do? Check our social media marketing services here!

Choose and Optimise Your Hashtags

When using hashtags as part of your social media strategy, it is important to find the right ones that will not only reach your target audience, but also convert them into leads and sales.

You can do this by considering what hashtags your target audience is likely to use and then using those hashtags in all of your posts.

Additionally, avoid using too many unnecessary hashtags, as they may have a negative effect on your brand image.

Publish Engaging and Valuable Content

When creating content, it is important to listen to your audience and create content that is tailored to their interests.

By tagging thought leaders and industry experts, you can get their opinion on questions you may not be certain of the answer to. Social media should be social! And should not be filled with sales pitches.

By engaging with your followers, you will build loyalty and make them more likely to follow or stick around for more.

Finally, by adding valuable content to your tweets and posts, you can increase the reach and engagement of your tweets.

Optimise Your Bios and Profiles

Optimising your social media bios and profiles is a great way to get more followers. You can encourage users to follow you or visit your website by including a call to action in your bio. Additionally, make sure to include keywords in your bios and profile so that your content can be found more easily.

Most social media accounts allow only one link, so you can use some software to direct users to a link directory as well. This will help you show users more than one link to your sales/product pages.

Follow the Trends!

There are a few things you can do to help grow your social media following on Facebook and Twitter. First, be sure to comment, like, and share other people’s posts as often as possible.

This helps to show that you’re engaged with your audience and builds relationships.

Further, make sure to tweet regularly and respond to tweets from your followers. This will help keep them interested in what you have to say and encourage them to follow you.

Always Engage With Your Audience

Social media is a form of communication that should be used to engage (not broadcast) with your audience. This means that you should respond to comments, like and comment on photos, and share relevant articles. Audiences expect fast responses on social media, so make sure your team is set up for success.

Post Regularly but Only Post When You Have Something to Share

Posting consistently on social media is key to staying top of mind and keeping your audience engaged.

However, you can’t just post for the sake of posting—it’s important to make sure each post provides value and information that your audience will find helpful or interesting.

If you’re struggling to come up with ideas, try surveying your audience or conducting polls to get feedback on what they want to see from you.

Partner With Micro-Influencers

Micro-influencers have a lot to offer brands, including affordable rates, genuine engagement, and the ability to target specific niches.

They are perfect for brands that are just starting on an influencer marketing strategy or those looking to target a specific niche.

Smaller influencers tend to have closer relationships with their followers, meaning there is high trust when they recommend a brand.

Many brands prefer influencer marketing over paid ads due to their effectiveness

Post the Best Images

Images are a very important part of branding and, more specifically, highly visual brands. If you want to create an impression on your audience, using images that are unique and impress your audience is essential.

This can be done in a variety of ways, but the most important thing is to make sure that the images are original and relevant to your company.

You should also avoid using stock photos at all costs because they often look cheap and unprofessional.

Instead, consider using free image creation software like Canva which offers a wide range of templates in different shapes and sizes.

Mindful Usages of Hashtags

Hashtags are a great way to get your content seen by more people and to start conversations around your brand, business, or topic of interest. However, it’s important to use them strategically.

Research the hashtags that are relevant to you and make sure they are being used in the right places (i.e., not too many in one update, or an unrelated tweet).

When used correctly, hashtags can help you focus attention on your content and direct conversation.

Drive Traffic From One Platform to Another

Cross-promotion is an excellent way to drive traffic from one social media platform to another. By sharing each other’s content, you can expose your followers on one platform to the other, and vice versa. This can help you build a larger audience more quickly.

Run Some Paid Ads

The visibility of organic updates on social media has been significantly altered in recent years due to algorithm changes, bots, overcrowding, and automation. Paid ads have become a more necessary part of social media marketing as a result. However, they can be complex and it is important to start organic and review the paid ad instructions for that particular channel before trying a small ad campaign. You should track and analyse performance to ensure that you are getting the most out of your investment.

Get verified

The blue tick on social media is a sign of trustworthiness. It means that the platform has checked the account and verified that it is authentic.

This can be helpful for businesses because it allows them to show more trust in their content by implying that it has been checked for accuracy and quality.

To get the blue tick, each social media platform has its requirements, which usually include scheduling a consistent posting schedule.

The blue tick on Twitter is a sign of trustworthiness for businesses. It can be used to improve the quality of an online reputation and build trust with an audience.

To get the blue tick, businesses need to provide accurate contact information and respond promptly to customer inquiries.

Feature Your Social Icons on Your Website

Placing your social icons on your website gives a chance to your website users to go to your social profiles to interact with your brand. They might start following you as well.



These top strategies shared will help you gain more raving followers who will buy and support your brand. In return, all you have is to be social and provide them with awesome content. If you need help with creating and sharing exciting content on your social media then get on a call with us and we will help you out!

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