SEO vs Google Ads – what to use

SEO vs Google Ads – what to use?

If you are debating about SEO vs Google Ads then do understand that at some point in time you will need both of them. Especially for woo-commerce stores, you will need a combo of both of them to grow and get sales.

What is Google AdWords?

Google AdWords is a service that allows you to advertise your website to a targeted audience. Google AdWords is an online advertising program that allows you to create an account and then advertise your site or product to a targeted audience. You can choose to target specific keywords, or you can target a specific geographical area.

Google AdWords is an advertising platform owned by Google.

It allows companies to advertise their website in search results when a user searches for a specific keyword.

Mainly there are two types of ads: cost per click and cost per thousand impressions.

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Benefits of Google Ads

  • Google Ads provides a variety of benefits for advertisers. They are the most cost-effective form of advertising.
  • Google Ads appear in search engine results pages that are seen by millions of people every month.
  • Google Ads provide tons of adjustment features to tweak your ads.
  • Google Ads also cover Youtubes thus you can advertise there as well.

Disadvantages of Google Ads

  • Google Ads can be expensive if you’re not seeing the traffic you expect. It takes time to find the right keywords and ads, and you need to have upfront costs in order to use this service.
  • There will be lots of attempt before you find the perfect keyword, landing page combo.

What is SEO?

SEO, or search engine optimization, is the process of improving the ranking of a website on search engines. This is done by optimizing the website for certain keywords and publishing high-quality content that will engage users and signal to Google that your page is worth ranking higher. Google Ads, also known as pay-per-click advertising, is a form of online advertising in which businesses pay to have their ads displayed on Google’s search results pages.

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Benefits of SEO

  • SEO is beneficial because it leads to lower abandonment rates, which in turn leads to higher rankings on search engines.
  • Customers have a higher trust rate for businesses that use SEO than those that use ads, due to the transparency of the process.
  • SEO tends to have more conversions as well due to higher trust.
  • You are not paying for ads.
  • You have a higher chance of building a brand, and it should cost less money than ads.

Disadvantages of SEO

  • SEO requires ongoing efforts to maintain the rankings. Without regular content updates, website speed enhancement and PR building your website will start to lose rankings.
  • No one can pinpoint how many content pieces you should need to rank, so you might be creating too much content or too little.
  • No one can tell you how long it will take to rank on some keywords. It can take 6 months or even years to see improvement.
  • SEO does not work quickly like Google Ads to bring in traffic.

Google Ads VS SEO

Google Ads is a form of paid advertising that appears on Google.com and other websites that use Google’s ad network, called Adsense. When you create an Adwords campaign, you choose keywords and create ads that target those keywords. Your ads will then appear when someone searches for one of your chosen keywords on Google.com.

SEO, or search engine optimization, is the process of improving the ranking of a website on search engines like Google. Unlike paid advertising, such as Adwords, organic traffic is free. However, it takes time and effort to rank a website high in the search results pages (SERPs).

One major difference between SEO and Adwords is that with SEO you have to work harder to get one of the top positions in the organic search results. Adwords ads appear on the top and bottom of Google Search Results and under certain conditions you can get one of those ad positions, but with SEO you have to compete with all the other websites trying to rank for the same keywords.

Adwords is more immediate than SEO in that you can start seeing traffic from your ads almost immediately after launching your campaign. However, as with any form of paid advertising, it can be expensive if not managed correctly. With SEO, it takes longer to see results, but the traffic you do get is free.

Which is better, Google Ads or SEO?

Google Ads can be a great tool to help increase your traffic and conversion rates, but you must use it wisely. Google Ads are very powerful, but they can also be very expensive for small businesses. You should always use Google Ads as a complement to a solid SEO strategy.

SEO is a long-term strategy to get a flow of interested users without paying any immediate fees.

Google Ads can be used in combination with on-page optimization (such as title tags, meta descriptions, and other elements) for better visibility in search engine results pages (SERPs).

The decision of whether to use SEO or Google Ads depends on the goals of the business and should be considered together with other factors such as budget and target audience.

Google Ads and SEO are both effective methods of marketing a website.

Google Ads have the advantage of being highly visible, while SEO is more focused on improving site quality. For example, on Christmas, you should leverage Google Ads to reach more people to sell more of your products or services. For those months you will need both ads and organic traffic to stay on top of other brands.

When choosing which approach to take, it is important to consider the goals of each method and the available resources.

If you do not have the budget to do both, you should then see if you can put in the effort for SEO. Or take help of marketing agencies like Insiteful to analyze what should work best for you.

How SEO and Google Ads work together –

SEO vs Google Ads

SEO and Google Ads work together to help increase your brand’s visibility online. SEO helps to improve your website’s rank in search engine results pages (SERPs), while PPC ads help you appear at the top of the page for specific keywords. When used together, you can maximize your brand’s potential online and increase the amount of visibility you have in search.

So in an ideal world, you can not go digital without the other.

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