About Rover Pet Products
Rover Pet Products is a family-owned Australian pet brand established in 2015, manufacturing premium orthopaedic dog beds locally in the Hunter Valley, NSW. Their beds are trusted by Australian Government agencies including NSW Police and Border Force, and are exported to nearly 30 countries worldwide.
Their range includes the TuffMat for tough outdoor use, the PlushMat luxury orthopaedic bed with a 5-year no-flatten guarantee, and the Kloud9 calming bed — plus dog toys, treats, and collars. Every bed is handcrafted in Australia.
What Insiteful Built
Insiteful designed Rover Pet Products’ Shopify store with a focus on product education, size selection tools, and trust-building content that highlights their government-grade quality.
- Custom Shopify store highlighting Australian manufacturing credentials
- Size selection tools and product comparison features
- Government and institutional client trust messaging
- 5-year guarantee and durability content
- SEO targeting orthopaedic dog beds, Australian made dog beds, and premium pet products keywords
Visit Rover Pet Products
Explore Rover Pet Products at roverpetproducts.com.au
Looking for a team that builds ecommerce stores that convert? Meet Insiteful.