Digital marketing isn’t just about making the most of a global platform, so you can share your message with the world. For some smaller, or geographically-focused businesses, it’s often a better idea to refine your customer acquisition pool and focus more aggressively on delighting the people who will become loyal, long-term patrons of your company. As Melbourne Digital Marketing Experts we know a thing or two when it comes to Melbourne digital marketing, which is why we decided to put together a few quick, simple tips that you can keep in mind as you expand your local marketing strategy.
1. Start by Building Your Business Profile
For a local business to thrive, it needs to have a powerful profile. Just as you might have a personal profile on your social media platform that shows people what you’re all about, your business profile should demonstrate all the unique features that make you compelling to your target audience. Remember to include the following features:
- A polished and attractive profile picture
- Links to your websites and social media pages
- Information about your opening times
- Contact information
- A brief overview of your business.
2. Learn the Basics of Local SEO
If you’re already familiar with digital marketing, then there’s a good chance you know something about “SEO”. Local SEO simply means that you optimise your website for searches in your specific area. Today, Google prioritizes local listings and places them at the top of the search engine result pages. This means that it’s easier to gain visibility if you have a solid local focus.
Additionally, there’s less competition with local search, because you’re only fighting against other companies in your area. Since 50% of mobile users visit a store within a day of a local search, it makes sense to get the basics of local SEO down.
3. Build Your Social Proof
Social proof, otherwise known as testimonials and reviews for your business aren’t exactly a new concept – but they’re a crucial part of growing your business in 2018, where customer experience is more essential than ever. 88% of customers trust online reviews as much as they do personal recommendations, so if you can get a positive listing on popular review sites, you’re sure to impress new customers.
Though you should never attempt to bribe or buy reviews, you can always ask your customers to give you their feedback when you’re finished working with them and let them know that you’ll take their comments to heart.
4. Team Up with Complementary Companies
Just as growing businesses in Australia can benefit from teaming up with a Melbourne digital marketing companies to boot their online presence, it can also help to collaborate with additional complementary brands in your area. For instance, a company that sells dog food might want to team up with a local dog groomer, or a lawyer might work alongside a personal accountant.
Working alongside other organisations can help you to tap into a brand-new selection of potential customers and expand your product or service portfolio at the same time!