One of the first things that today’s customer will do if they want to find an answer to their problem is to search for a solution online. Google seems to have the answer to almost any question, bringing up thousands of results for a single query. The problem for businesses is that while being in the search engine pages is a powerful way to generate more business, you really need to be on page one if you’re going to succeed.
The Google algorithm uses several methods to decide which pages should show up first in the search results. While the exact formula is unknown, we’ve learned enough about SEO over the years to offer a few quick tips on how you can rank higher with Google.
1. Choose the Right Keyword Phrases
In the digital marketing world, a keyword phrase is the collection of words that you believe your customers are searching for when they’re looking for your content. Basically, it’s how you think Google would describe the focus of your page. Choosing the right keywords and phrases can help you to boost your site ranking, but it’s important to get the “density” of the words you use right too. For instance, if you’re constantly weaving your keyword into everything you do and say, then you’ll come across as “spammy” not valuable.
2. Get Social
Social platforms like Facebook, Twitter, and Instagram are a great way to promote your website, and they also have an impact on your SEO ranking too. The more authority you demonstrate on social media, the more likely you are to crawl up the search engine rankings and find yourself closer to the top.
3. Name Every Website Page
This is a simple solution that a lot of businesses overlook. Giving your pages, a descriptive title is incredibly useful, as Google often displays search results as a link, featuring the page title. Write the name as you’d want it to be read, and make sure that it entices your customers to click through and see what you have to say. Remember to include your keyword phrase where appropriate too.
Also Read: What’s New in Digital Marketing for 2018?
4. Create “Friendlier” Graphics
Just as you can give attributes to your pages, you can also name the images you use on your website. This helps to make your site more accessible to visually impaired users, and it also ensures that you have yet another chance to demonstrate your preferred keywords to Google. Just make sure you don’t stuff words into places they don’t belong.
5. Make the Most of Links
Finally, links will always be an important part of the SEO conversation. Not only does Google look at the words you use to anchor links when determining the content of your page, but it also evaluates the links on your website to determine your authority score. You can even boost your SEO ranking by encouraging authoritative people inside your niche to link back to your company from their website or social media page. Just make sure you choose links from people and pages that are relevant to your brand.