How do Google Ads Work? How Does it Help your Business?

How do Google Ads Work? How Does it Help your Business?

How do Google Ads work?

Google Ads are a way for businesses to reach potential customers or leads. When someone types in a query on Google, your ad may show up next to the organic search results.

Google uses an algorithm to determine the quality score and rank of ads.

The quality score is based on a variety of factors, including how relevant your ad is to the user’s query, the click-through rate (CTR), and your historical performance.

You can control your spending by bidding according to what you think you might get in return for your investment. Ads are placed on websites and other online platforms to reach a target audience.

Ads on Google are personalised to be relevant to the individual user. This means that the ads one sees will be based on their search data, browsing history, and interests.

Additionally, businesses can target ads specifically toward users who have visited similar websites or locations before.

This helps businesses to target people who are interested in their offers.

Google Ads are complicated and that is why we help business owners with setting up and running Google Ads for them. Interested? See more about that here!

Here Are Some Useful Google Ads Parameters That You Will Need to Know!


AdRank and Quality Score

Your AdRank is based on two factors: your quality score and the number of clicks you get. Quality Score is a measure of how good your ad is, and it’s based on your ad’s relevance, click-through rate (CTR), and landing page experience (LPE).


Location settings play a role in where your ad will be placed. If you have a storefront, it’s important to make sure that your location is inputted correctly into the settings so that your ad appears when people are searching for businesses like yours.

Keep in mind that if someone has their location setting turned off, your ad will not show up.

You can target and omit locations easily.


Keyword research is essential for creating a successful paid search campaign.

By identifying the right keywords, you can target potential customers who are searching for your product or service.

Google matches your ad with relevant search queries, so it’s important to choose the right keywords when setting up your campaign.

Know more on Keywords here!

Headline and Description

You only have a limited amount of space in your ads, so you must use it wisely. In order to connect with your target audience and align with their keywords, your ad copy must match the searcher’s intent.

You can put in multiple headlines and Google Ads can automatically pick up headlines for ads as well.

Ad Extensions

Ad extensions are a great way to improve your click-through rate (CTR) because they’re free and easy to set up.

They fall into five categories: site link extensions, call extensions, location extensions, app extensions, and review extensions. All of these extensions are available for Google Ads only.

Google Ads Retargeting

Google Ads Retargeting is an extremely effective way to reach out to customers who have already expressed interest in your product or service.

By targeting these individuals with ads that are specifically tailored to them, you are increasing the likelihood that they will remember you and consider your company when they are ready to make a purchase.

Further, it is important to be on top of your customer’s minds after they have visited your website; retargeting helps ensure that this happens.

Does Google Ads work?

Google Ads is a form of paid advertising that allows businesses to place ads on Google and its partner sites.

When someone clicks on your ad, they are taken to your website or landing page.

Ads can be targeted to people based on their interests, demographics, and past behaviours. Ad campaigns should be regularly reviewed to optimise for success.

Check out this Conversion rate optimisation checklist

Types of Google Ads Campaigns

Search Ad Campaigns

Search ads are text-based ads that you create to promote your business on Google. Your ad will appear in the same format as the other search results, and it will be highlighted with a yellow background and a green “Ad” label.

You can use different keywords, ad copy, and bid prices to target your ads to users who are most likely to be interested in what you’re selling.

Display Ad Campaigns

Google Ads is a popular advertising platform that allows businesses to place ads on and millions of other websites across the web.

Advertisers only pay when someone clicks on their ad or when their ad is shown to someone.

The Google Display Network is a group of websites that have opted-in to show ads from Google advertisers. This gives businesses access to a large number of potential customers.

Video Ad Campaigns

Just like any other search engine, YouTube is a place where users go to find information. However, what makes YouTube unique is that it also can grab users’ attention by disrupting their behaviour just enough to get them to watch a video.

This can be a powerful tool for businesses that want to advertise their products or services.

App Ad Campaigns

Google App Campaigns are a way to get your app in front of people on their mobile devices. You provide information about your app to Google, and they use their vast network of websites and apps to advertise it. The campaigns are flexible and can be adjusted as needed.

Shopping Ad Campaigns

Google Shopping Ads are a type of Google Ad that allows businesses to market specific products and product lines.

These ads appear at the top of the search engine results page (SERP) and link directly to the product page on your website.

They are beneficial because they allow you to control how your products are marketed, as well as give potential customers immediate access to purchase your products.

How Do You Rank on Google Ads?

Ad Rank is a value that Google creates to determine the position of an ad on a search engine results page (SERP).

The Ad Rank is determined by two factors: the bid amount and auction-time ad quality. Contextual information, including location, device, time, etc., are taken into account when determining ad rank.

How Long Does It Take for Google Ads to Work?

The ads are then matched to the user’s search query or content on the website they are visiting. This results in a more relevant and targeted ad for the user.

Google Ads is the most cost-effective for small businesses and enterprises alike, as it provides a way to reach a large number of people quickly and efficiently.

The timeline is different for each business, but generally, you will see results within 2-3 weeks if you have a well-optimized campaign. If you have a new company,

Google Ads is the best option for you to start with, as it allows you to target people who are already interested in what you have to offer.

Here’s Why Google Ads Are Worth It

PPC Advertising Delivers Results Faster Than SEO

PPC advertising, short for pay-per-click advertising, is a form of online advertising in which advertisers pay a fee each time one of their ads is clicked.

This form of advertising delivers results much faster than SEO because you start seeing results within minutes of your ad being approved.

However, it takes longer with SEO but is crucial for long-term sustainability as it can help improve your website’s ranking on Google over time.

You might also like: SEO vs Google Ads

Impressive Performance Tracking and Analytics

Google Ads software is a free tool that you can use to improve your ROI on paid advertising. It allows you to do things like A/B testing your ad copy and landing pages, which are essential for maximising ROI.

Additionally, it has pay-per-click stats that tell you how your ads are performing, as well as suggesting changes that could increase performance.

Flexibility and Control

Google Ads is a great advertising platform for small businesses, as it offers a high degree of flexibility and control. There are no fixed terms or contracts, so users can come and go as they please.

Besides, they offer opportunities for users to manage their campaigns effectively, giving them more control over their spending.

Target Potential Customers When They’re Engaged

Google Ads appear at the top of search results when people are already engaged in finding a solution to their problem.

That’s why it’s so important to have well-targeted ads—because you’re reaching people who are already interested in what you have to offer.

Precise Targeting of Local and Niche Markets

Geographical targeting is a powerful way to improve the performance of your digital marketing campaigns. Advertisers can target users based on their location, down to the postal code or city level.

With precise targeting, businesses can reap more benefits for their money invested.

Additionally, niche markets can be targeted by disabling geographical targeting and enabling other targeting options such as interests, demographics, and behavioural data.

Easy to Control Spending

With PPC, you decide what you’re willing to spend per click and thus have more control over your spending. You also set a daily budget, so you never go over your desired amount.


Google Ads allows users to pay for placement on curated web pages prioritised by relevance. There are various benefits to Google Ads and require planning, research and creativity.

As an advertiser, I could help you achieve some of your target audiences’ needs by creating ads that hit relevant pain points and are in the line of sight accordingly.

Look forward to answering your question. Our Google Ads service allows you to set, evaluate and improve your ads.

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