One of the biggest problems that new companies face as they take their brand online, as that they can struggle to get the right amount of attention from their target audience. When you launch a business website or page, most of the time your aim will be to generate as many new inquiries as possible from people interested in your products and services.
The problem is, the online world is so saturated today, that it’s incredibly difficult for any business to stand out. If you’re worried that you’re not getting enough online inquiries to your business in Australia, the following tips may be able to help.
Step 1: Generate More Attention by Improving SEO
The first thing you’ll need to do to improve your chances of successful leads and inquiries is make sure that your website is optimised to show up as high on the search engine rankings as possible. Since most people start their purchasing journey on Google, you’ll need to work to ensure that your site has all the right elements and features to satisfy both the Google algorithms and your target audience.
There are plenty of ways that you can work on your SEO, including:
- Enhancing authority with insightful blog posts.
- Cultivating backlinks from relevant companies
- Using keywords and phrases throughout your website with the help of google adwords management
The better your search engine ranking is, the more likely you are to attract people to your website, then you can go about trying to convert them.
Step 2: Improve Customer Experience on Your Website
Once you’ve made sure that the right people can find your website, you should focus on improving customer experience as much as possible. Making your site beautiful, interesting, and easy to navigate will lead to a more positive User Experience, which improves the chances that your customer will choose you over one of your competitors.
Research into your target market will help you to learn more about how you should format your pages, but a few quick things to assess when you’re looking to make instant changes include:
- Keeping your pages clean and simple
- Improving website loading times
- Optimising for mobile and ensuring responsiveness
It’s also worth ensuring you have a good customer service strategy too, just in case your client needs to contact you for help.
Also Read: How to Rank on the Front Page of Google
Step 3: Optimise for Conversion
Finally, once you’ve dealt with UX and SEO, you’ll be able to tweak your website to make it more conducive to conversion. For instance, you can A/B test the button text on your landing page to see which words are more likely to inspire sales or change colours to make your content seem more appealing. Remember:
- Your website should always feel safe and easy to use.
- Make sure that the content you include is relevant to your audience, valuable, and brimming with information about how you can benefit your audience.
- Look for ways to grab attention wherever you can with images, authoritative information, and statistics
Once you’re finished optimising, you can use Google Analytics and other online tools to assess the performance of your website and make changes in the future. The more you learn about what your audience needs and expects from you, the more you’ll get additional online inquiries for your business in Australia.