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Google Ranking and SEO Problems Everything you Need to Know

By August 30, 2018 No Comments
Google Ranking and SEO Problems Everything you Need to Know

Today we are going to be looking at the most common SEO problems lowering your Google Ranking.

 Problem 1# Your meta tags are not worded correctly

Problem 2# Your website is not mobile friendly

Problem 3# Your website is too slow

Problem 4# Your on page isn’t on point

Problem 5# You are in a really competitive industry

Problem 6# Your sitemap or website architecture is not correct

Problem 1# Your meta tags are not worded correctly

This is number one as it is so simple to fix and can have the ultimate change to your SEO ranking, especially if you are using duplicate meta description.

Here is a top Google ranking blog for one of our clients HLS

https://www.hlshealthcare.com.au/

Note the term ceiling hoist is in the slug, the page title and the meta.

(Everything you need to know…. And How to…. are great blog titles to get your website ranking on the front page of Google)

Problem 2 Make sure your website is mobile friendly

60% of all Google searches are from a mobile device

Google also rates how mobile friendly a website is when ranking

To rate your websites capabilities you can utilize  https://search.google.com/test/mobile-friendly

Depending on the results of the page you may require the expertises of a web developer or at Insiteful our technical support manager is able to make the necessary changes to make your website more mobile friendly.

Problem 3# Your website is too slow

The speed at which your site loads is a contributing factor towards your sites Google Ranking.

To find out if your page speed is creating SEO problems on your webpage you can test on https://developers.google.com/speed/pagespeed/insights/

If you are having trouble with your page speed look at your page design and possibly compress some of your images. This can help you with your loading time.

Another way to solve this problem would be to upgrade your hosting company. If you would like

a recommendation please feel free to contact us below on the right hand side of the screen

Problem 4# Your on page isn’t on point

 Using keywords is SEO number one:

  • Use them in the Slug
  • In the H1 tag
  • In the first paragraph of text

But for any website to really excel it needs to have great content, that will inform and add value to your audience.

Some of the top ways you can make your content easier on the eyes include;

  • Utilising subheadings
  • Include pictures and videos
  • Linking to other pages where your audience can find more information
  • Dot points
  • Bold and italic keywords words
  • Keeping it short and sweet
  • Using emotive language

 Problem 5# You are in a really competitive industry

A great tool you can use to work out what your competitors are doing is https://www.semrush.com

Once you find out what is working for them you can implement the same strategy or develop a better one. Generally speaking if your business is in a really competitive industry online like (healthcare or software) we would recommend getting a plan of attack from someone who is experienced in SEO growth strategies.

Problem 6# Your sitemap or website architecture is not correct

 Your website architecture should be simple.

This is really important to both your user experience and your Google ranking.

(Credit for graph:https://backlinko.com/seo-site-audit)

To find out more about SEO you can read our other blog:

https://www.insiteful.com.au/top-5-seo-scams-and-how-to-avoid-being-burnt-by-them/

If you would like to get some SEO advice from our team of professionals feel free to shoot us an email or give us a call and one of our team will be happy to help.