A full service digital marketing agency is one that manages all aspects of a company’s online presence. This kind of agency in contrast to a niche agency has several different departments that focus on one area, for example a department for design, website development, content writing, social media management, SEO and AdWords.
Thus, the agency’s aim is to come up with a holistic strategy for their client, whereby they define their KPI, and evaluate how each and every department can help in the accomplishment of this end goal.
Hence, the “full service” is exactly what it entails.
A holistic strategy that consists of these sub-strategies according to the area. And, the best part is that you get all this in one place. No hassle. No stress.