What Is Conversion Rate Optimization (CRO)?
Conversion rate optimisation is the process of using conversion-optimising strategies to improve a website’s conversion rates. It takes into account aspects such as user behaviour, marketing, and design in order to increase conversions.
Want to know how we do CRO to boost your profits?
10 Conversion Rate Optimisation Strategies
Fear of Missing Out (FOMO) is a powerful motivator that can be used to influence and persuade users to take action. It is the fear of not being part of an event or experience that others are talking about, and it can be a very strong motivating factor.
Social proof is another tool that can be used to convince users to take action. It is the idea that people will do something because they see that others have done it as well.
You can use social proof in your marketing campaigns by showing how many people have already taken the same action or how popular a product or service is. This will help increase conversion rates as users will feel more confident in taking the desired action.
There is no doubt that social proof and FOMO are powerful persuasion techniques, but businesses must be careful not to exploit these vulnerabilities in order to gain an unfair advantage over their competitors.
Reduce Bounce and Exit Rates
Bounce and exit rates are important metrics to measure in order to understand how well your website or product is performing.
If users are leaving your website without taking any desired actions, then it’s important to investigate why that is and fix the issues. Many would consider having 30-40% bounce rate normal, you can track your bounce rate from Google Analytics.
Additionally, making sure your website is mobile-friendly is crucial, as a poor mobile experience can lead to high bounce and exit rates.
Running experiments to improve user experiences on your website is a great way to encourage them to take desired actions, such as email signups, add-to-carts, or sales.
Usages of Lead Forms
Lead capture forms are an incredibly important part of your website’s conversion rate.
They are the final interaction separating leads from non-leads, and if you’re not driving customers from the start of the purchase funnel to the last stages, you’re making a common mistake.
Lead capture forms help to eliminate any doubt visitors may have about the product or service and increase your chances of converting them into paying customers.
Run CRO Tests on High-Traffic Pages
The first step to conducting CRO tests on high-traffic pages is to identify those pages. You can do this by logging in to your Google Analytics account and selecting “Site Content” from the Behaviour menu. From there, select “Landing Pages” and set a date range of around three months to get a broader view of page performance.
Use Text and Other CTAs
There are two types of CTAs-button and text. Button CTAs are generally used for calls to action that involve an immediate response, such as clicking on a link to buy a product.
Text-based CTAs, on the other hand, can be used for a variety of purposes, including providing more information or giving the reader the opportunity to opt-in to your list.
They’re easy to add by yourself and may increase conversions by providing more helpful information than buttons.
A/B Test Landing Pages
Landing pages are an important part of any website. They are the first thing users see when they arrive at a site and they can be optimised for both search engine optimisation (SEO) and conversion rate optimisation (CRO). CRO tests can be run on landing pages to determine what changes will improve conversions.
You can test the whole design of the page, test headlines, images, CTA placement etc!
You may also like: Conversion Rate Optimisation Checklist for your Business
Use Video on Landing and Product Pages
Videos are an extremely powerful marketing tool and are seen as an “up-and-coming” tactic. They can be used to communicate company values, product information, and sales pitches. Videos can help customers learn more about your business and keep their attention.
An average video is watched for 2.7 minutes, compared to the 28% of website text shown to be read on average.
Trust Signals Work
Trust signals are important for a number of reasons. One, they help build trust between your business and potential customers. Two, they can help persuade users to consider your site over a competitor’s. And finally, they can help increase conversion rates by convincing users that your site is credible and trustworthy.
Reviews, Ratings, HTTPS, PayPal, Visa logos etc will build trust in your users.
Highlight Your Users’ Must-Have Experience
When users arrive at your website, it is important to match their expectations. If they are coming from a Google search result, they are looking for a specific solution, and you need to make sure your site matches that expectation.
You also need to specify the must-have experience users will have on your website and convince them of the value of using your solution.
This way, you can ensure that users have a positive experience when interacting with your company and increase the chances of them converting into customers.
Steps to Build Your CRO Strategy
Website and app owners use web analytics to gather data about how people are using their websites and apps. This data is then used to form an overview map of customer behaviour.
Once the website or app owner has this information, they can begin to use CRO (conversion rate optimisation) tools to analyse pages that are not performing as well as they would like according to their conversion goals.
By doing this, they can find out what might be preventing visitors from taking the desired actions on those pages. Additionally, conversion optimisation can be analysed through the use of both quantitative and qualitative CRO tools in order to learn what is working on high converting pages.
In order to measure and calculate your conversion rate, divide the number of conversions by the total number of visitors. This will give you a percentage that will help you determine how successful your website is at converting visitors into customers.
Additionally, keep track of changes you make to your site, so you can measure the impact on your conversion rate. This way, you’ll be able to find out if the changes are actually helping increase conversions.
Run Some Tests
To improve your website design, it’s important to test different elements to see what works best for users. You can use comparative tests, which will show you how one element performs against another.
You can also use conversion tracking tools, like Crazy Egg, to determine how many people are clicking through to other pages on your site.
Besides, you can use A/B testing and multivariate tests to determine which elements of a web page work best for users.
You may also like: SEO Strategies For Your Business
When making changes to your website, you will need to rely on data from both metrics and testimonies in order to make effective changes. Testimonies, reviews, and social evidence play a vital role in providing evidence of success for your brand. Useful instructional material such as video tutorials is also essential for improving conversion rates.
CTAs should be placed where they will be most visible (such as limited-time or exclusive offers), forms should collect lead data, and pictures should be included of the product in detail and from several angles to increase visibility.
In order to increase your website or online store’s conversion rates, it is important to apply changes. Useful instructional material, such as video tutorials, can help customers understand how to use your product and what it can do for them.
Further, CTAs should be placed where they will be most visible (such as limited-time or exclusive offers), forms should collect lead data, and pictures should be included of the product in detail and from several angles to increase visibility.
Finally, make sure your product pages are easy to browse and use filters so that customers can find what they are looking for quickly and easily.
After analysing the results of your A/B test, you should take the winning strategies and max them out. You should also consider applying them to other parts of the funnel.
Why is Conversion Rate Optimisation Important?
Conversion rate optimisation is the process of making changes to your website in order to increase the number of conversions that it generates. This is an important step for businesses, as it allows them to achieve their desired micro-conversions.
In addition, the success of any digital marketing campaign can be measured by its number of conversions. And finally, conversion rate optimisation checks all these boxes regardless of the goal’s magnitude that a business might have.
CRO helps identify relevant audiences and converts them into loyal customers, who will be more likely to return and do business with you in the future. It’s also an effective way to reach your website’s target market, so you can maximise your profits.
We hope this blog post will be one that you can use to grow your company through conversion rate optimisation. Don’t hesitate to contact us if you need CRO and specialist support for your business.