The only Conversion Rate Optimisation Checklist you will need for your business
This article on conversion rate Optimisation will help you to understand what CRO is, why it’s important and how to do it. But don’t be afraid if you do not have the time to do these, you can simply rely on us.
What Is Conversion Rate Optimisation (CRO)?
Conversion rate Optimisation improves the rate of action taken by visitors to your website.
CRO helps explain what factors drive visitors to your website and whether or not you are correctly engaging them and improving their user experience. This can include optimizing your website’s design, layout, content, and functionality in order to increase conversion rates.
CRO is a term that is used in marketing, and it refers to the technique of improving the conversion rate of your website or marketing campaign.
In other words, CRO is a way to increase the number of visitors who take the desired action, such as buying a product or downloading a file.
Conversion rate Optimisation can be applied to both online and offline channels, including website design, copywriting, email marketing, social media campaigns and even in-person interactions.
Conversion rate Optimisation (CRO) is the process of improving the percentage of website visitors who take the desired action, such as filling out a contact form or making a purchase.
There are many techniques that can be used to achieve this goal, and the most effective methods take into account your target audience’s needs and preferences.
How to Calculate Conversion Rate
Conversion rate is a critical metric for businesses to track. It is the percentage of visitors who convert into customers. There are many ways to calculate conversion rate, but the most common formula is:
Conversion rate = (number of conversions / number of visitors) * 100
In order to track your conversion rates, you can use a number of different methods such as email campaigns, landing pages, or opt-in forms. Furthermore, it’s important to set a good goal for your conversion rate, which typically falls between 1% and 2%.
You can improve your Conversion Rate over time with various Optimisation strategies.
This way, you’ll be able to see how effective different pieces of your marketing strategy are in achieving your business goals.
Where to Implement a CRO Strategy
This is a strategy used to improve the percentage of visitors who take the desired action on a website, such as signing up for a newsletter or making a purchase. CRO can have a significant impact on website traffic and revenue.
A good CRO strategy takes into account all aspects of the user experience, from the design of the website to the wording of the call-to-action buttons.
And call-to-action buttons can be on the home page, pricing page, product page, even in a blog post. Apart from CTA buttons, you can also consider updating your blog text, headings on web pages etc to convert your customers more.
For pages like the pricing page or payment page, you can show trust badges like Paypal, VISA, HTTPS secure badges/text to gain the trust of potential buyers.
Conversion Rate Optimisation Checklist
Put CTAs within blog posts
People are getting used to ignoring banner advert messages that often appear on web pages nowadays.
And studies have shown that people are more likely to click on text-based CTAs rather than regular CTAs located at the bottom of a web page. Using text-based CTAs is a way to increase conversion rates while you are using it between paragraphs. And works even better if you blend the CTA text links in your blogs.
Additionally, including clear product links or subscription CTA on blog posts can increase conversion rates by providing suggestions to visitors who find the content interesting.
Add lead pop-ups on your blog
These are high-converting pop-ups that offer value to the user in exchange for their contact information.
You can try slide-in box, hello bars etc as well.
Many blogs lack a clear CTA on their posts, missing out on a golden opportunity for conversion rate Optimisation. To improve lead flows on your blog, add social sharing icons.
Lead flows can be easily added to your blog, and it is a great way to convert potential customers. You can also use user-generated content from social media profiles to show how happy customers are with your product.
This will help increase conversions on product pages as well.
Optimize high-performing blog posts
There are a few things you can do to optimize your high-performing blog posts. Firstly, identify which posts have high web traffic but low conversion rates; then look at the blog posts with high conversion rates and try to emulate their tactics to drive more qualified website traffic to them.
High performing blog posts will convert more people if you apply more call to action in it.
Optimisation of Your Product Pages
There are a number of ways that you can optimize your product pages in order to increase your conversion rate.
You should also ensure that the price and delivery information is prominently displayed on your product pages- this will help reassure customers that they are getting a good deal.
Product reviews, trust badges, a discount coupon that expires in the next few minutes etc will help you get more sales out of your product page.
Optimisation of your Landing Page
Landing page Optimisation is a critically important part of any company’s conversion rate Optimisation strategy.
Your landing page must be well-written and explain the ad in detail – you want to avoid any confusion on the user’s part.
A good landing page will have an attractive background image or funnel design, as well as a clear and concise CTA.
And split-testing different call-to-action buttons on your landing page to see which one has the best conversion rate. Additionally, you can use an “urgency” factor to increase conversions.
This could be in the form of a countdown timer or a notification that there are only a certain number of products left in stock.
Run tests on your landing pages
Landing pages are an important part of the modern marketer’s toolkit and integral to conversion rate Optimisation.
A well-optimized landing page can see a significant increase in leads or sales conversions.
However, through running A/B tests on their landing page, some were able to identify what design and content features worked best for their audience and saw a 79% increase in lead conversion rate.
When it comes to persuasive information, you need to make sure that your headlines are catchy and eye-catching in order to capture people’s attention.
You should also consider adding testimonials to your website in order to boost trust and persuade more people to convert.
Additionally, you should add social media icons to your website so that potential customers can easily convert on all platforms.
Checking Information Pages
An About Us page is an important part of your website because it tells your story and can help convert visitors into customers. There are a few things to keep in mind when creating or updating your About Us page, including telling your story, highlighting what makes you unique, and showcasing customer testimonials.
To start, make sure you share your team’s information and photos on the page. This will help users feel like they are engaging with a real person, not just a faceless company. Additionally, be sure to share your company’s statistics on the page.
This will show potential customers that you are a credible source and can help them make an informed decision about working with you.
And FAQ pages are an important part of any website because they alleviate customer anxiety and solve common concerns. They have two primary benefits: saving time from answering commonly asked questions and helping customers make an informed purchase.
In order to improve your conversion rate, you should check your information pages for accuracy and completeness.
Checking information pages can also help you to improve the accuracy of your online data, increasing the trustworthiness of your website.
Add messages to high-converting web pages
Live chat software can be used to communicate with website visitors in real-time. This allows businesses to provide customer service, answer questions, and get feedback from customers.
Additionally, messages offered through live chat should be action-based, such as those directed at people who have spent a long time on the page.
This will help you close more sales by providing relevant information at the right time. You can also use retargeting to re-engage website visitors who left your site. This will improve your conversion rates by reminding them of what they were interested in before they left.
The conversion rate Optimisation checklist can be used while you are redesigning your website, launching a product or even writing a blog. However, if you are not sure what to implement or what could have the highest impact, then give us a call, and we will take it forward.