UPDATED: 5th December 2023
Hey, it’s Chris & Paul here from Insiteful,
Those are crazy figures, right? And even if you’re not generating 1,000 visitors a month, losing 98.5% of potential sales is putting a monster hole in your bank account.
What could you do in your business with an extra 300% more sales coming in each month?
We just ran the numbers, and it turns out that our average conversion rate across our client accounts is a solid 4.5% – that’s 3 TIMES the industry average.
How do we do it?
We’ve worked with hundreds of great Aussie businesses and eCommerce stores, and there are exactly 3 things that stop them from converting more browsers into buyers:
- Thinking their website is done once it’s launched,
- Not making it easy for shoppers to buy quickly and easily, and
- Not knowing how to increase cart size, repeat purchases and lifetime value.
This not only results in lost sales, but it can also become a massive drain on your motivation as a business owner when you see your store constantly underperforming.
We see it all the time!
And if a 1.5% Conversion Rate doesn’t make you think twice about how well your website helps your customers to buy what they need quickly and easily, that’s not the only metric we see being impacted by a poor customer experience.