Did you know that the average eCommerce store’s conversion rate is a disappointing 1.5%? For a store generating 1,000 visitors a month, that means you’re losing 985 potential customers.
Every… single… month.
Today, you stop losing business.
UPDATED: 5th December 2023
Hey, it’s Chris & Paul here from Insiteful,
Those are crazy figures, right? And even if you’re not generating 1,000 visitors a month, losing 98.5% of potential sales is putting a monster hole in your bank account.
What could you do in your business with an extra 300% more sales coming in each month?
We just ran the numbers, and it turns out that our average conversion rate across our client accounts is a solid 4.5% – that’s 3 TIMES the industry average.
How do we do it?
We’ve worked with hundreds of great Aussie businesses and eCommerce stores, and there are exactly 3 things that stop them from converting more browsers into buyers:
This not only results in lost sales, but it can also become a massive drain on your motivation as a business owner when you see your store constantly underperforming.
We see it all the time!
And if a 1.5% Conversion Rate doesn’t make you think twice about how well your website helps your customers to buy what they need quickly and easily, that’s not the only metric we see being impacted by a poor customer experience.
High bounce rates can indicate that visitors are not finding your site engaging or compelling, which may require changes to your site design or messaging.
High cart abandonment rates can indicate that there are issues with your checkout process that need to be addressed through improved user experience design.
Low engagement on your site may indicate that your messaging or content is not resonating with your target audience, leading to them not caring enough about your business to buy from you.
A low customer lifetime value may indicate that customers are not finding enough value in your offerings, which may require changes to your pricing, promotion, or product strategy.
All of this, simply because you haven’t taken the time to carefully craft each element of your website so that your perfect customer is engaged from the very first second they hit your store, to the time they check out – happy that you’ve helped them solve their most pressing problem without hassle.
Speaking of problems, when we see clients and the thousands of store owners in our eCommerce communities suffering from the slew of challenges above, it’s no surprise they are often left feeling:
That your efforts to attract visitors to your site are not resulting in sales, despite your best efforts.
About why your conversion rate is low and struggling to identify the root cause of the problem.
As to how to improve your conversion rate, when you’re already juggling many responsibilities and trying to keep up with changing trends and customer needs.
About the long-term viability of your business, particularly if you’re struggling to easily acquire new customers and retain existing ones.
About your ability to establish a unique identity in the marketplace and differentiate yourself from competitors.
About your ability to generate revenue and keep your business financially viable.
About your prospects for success in eCommerce, particularly if you’re not seeing tangible results from your marketing efforts.
Over time, if the low conversion rate persists, you may begin to feel a sense of hopelessness and wonder if there is anything you can do to turn things around.
In some cases, you may feel a sense of desperation to improve your conversion rate, leading you to try strategies that may not be effective or sustainable in the long term.
Unfortunately, having a poor conversion rate can take a significant emotional toll on eCommerce store owners like yourself.
If any of this feels familiar, and you’ve ever experienced similar results in your business… don’t worry, you’re in the right place.
Through our custom Conversion Rate Optimisation (CRO) Audit process, we make sure you get clarity on:
Your site is not converting as well as it could be
To do to fix the largest contributing factors
Making the right changes will impact sales growth
We address low conversion rates by identifying and addressing barriers to conversion, such as poor site design or confusing navigation.
We identify the reasons for high bounce rates and make recommendations to improve engagement and retention, so that visitors find your site engaging and compelling.
We help reduce cart abandonment rates by identifying and addressing the reasons why customers abandon their carts, such as unexpected costs or a lengthy checkout process.
We improve the overall user experience of your site, making it easier and more enjoyable for customers to navigate and make purchases.
We improve retention by identifying and addressing pain points or areas of dissatisfaction that may be causing customers to churn.
Optimise your site for conversions, increasing the likelihood that visitors will make a purchase and ultimately driving more revenue for your business.
Improve the overall user experience, making it easier and more enjoyable for customers to navigate and make purchases.
Gather valuable data and insights about your customers, their behaviours, and their preferences, to inform your marketing and sales strategies.
Reduce your cost per acquisition and cost per conversion, maximising the ROI on your marketing spend.
Gain a competitive advantage over other eCommerce businesses in your industry, as you will be able to provide a better user experience, spend more to acquire a customer and convert more visitors into sales.
Everything you need to design a user experience that compels your ideal customer to buy more from you, more often, whilst raving about you to everyone they know.
Our in-house CRO specialists review your website from top to tail and prepare a custom CRO Audit.
With over 230 high-impact conversion checks, we show you exactly what to change on every key page of your website in order to drive conversions through the roof.
Here’s what we check when we conduct a Conversion Rate Audit:
(22 Points)
(41 Points)
(29 Points)
(69 Points)
(22 Points)
(38 Points)
(8 Points)
Combined with personalised support, an online presentation and personal consultation, this is your fast-track to a website that sells more effectively so that you can stop stressing about whether you’ll make sales, and start counting the satisfied customers in your business.
If you’re ready to stop losing sales and start converting more browsers into buyers today, book a call with our team so we can help you find ways to optimise your site.
CRO Blueprint™ Checklist
CRO Blueprint™ Mini-Course
1 x 20-Minute Audit Onboarding Call
CRO Blueprint™ Checklist
CRO Blueprint™ Mini-Course
230-Point Website Audit & Recommendations Report
2 x 60-Minute Report Presentations
2 x 60-Minute Implementation Workshops
CRO Blueprint™ Checklist
CRO Blueprint™ Mini-Course
230-Point Website Review & Recommendations Report
2 x 60-Minute Report Presentations
4 x 60-Minute Implementation Workshops
60 Days Private Slack Channel With Access To Insiteful CRO Team
If you’d like more information or to chat to our conversion experts click the button below to book in a 30-minute consultation.
