What Are the Content Marketing Types? What to Use for Your Business!

There are more than 10 content marketing types that you can use for your business. Here at Insiteful we can help you with creating those content marketing types so that you can reach and engage more people.

Check out our Content Marketing service here!


What are the Essential Types of Content Marketing?

Blog posts

Blog posts have the potential to get picked up by search engines and result in traffic to your website. The average blog post is 1,000 words, so it’s important to make sure your content is thorough and well-written.

Blog posts are the most common and effective type of content marketing. They provide a way for customers to quickly find links to products or services they’re interested in, even if they don’t want to read the entire post.

Additionally, blog posts make up the central part of some brands’ content marketing strategy.

Blogging is one of the most essential types of content marketing. Not only does it help you communicate with your audience, but it also provides value that can be helpful in the long run.

And, blogging gives you an excellent opportunity to collect leads and build exposure.

When creating a blog post, make sure to find keywords with a reasonable search volume. This will help ensure that your blog post is amazing.


Video marketing is becoming more and more popular as a way to connect with customers. The labour-intensive aspect of it means that it’s not always the easiest option, but it can be very worth it.

Platforms such as TikTok and Instagram Live have led to more people using video for marketing, and research has been conducted on its effectiveness in recent years.

From the data above, it is evident that videos are a powerful marketing tool. In fact, 96% of people have watched an explainer video to learn more about a product or service.

Additionally, 87% of video marketers say video has increased traffic to their website. This means that if you want your content marketing strategy to be successful, you should definitely include videos as part of your plan.

The time commitment for planning, shooting and editing a five-minute video is around 45-50 hours.

However, it is important to track the following metrics: views, average watch time, click-through rate and subscriber rate in order to determine whether your videos are resonating with your audience.

Case studies

A case study is a type of content that tells the story of how your business has helped a particular client achieve success.

Case studies are often used in B2B industries, where buyers are more likely to make decisions after considering the risks and costs involved.

When writing a case study, remember to focus on telling a story rather than just listing facts. Your case study should show how your brand successfully helped your client meet their goals.

When it comes to content marketing, case studies are essential. They show satisfied customers, which can help close sales prospects since they can see that you’re capable of delivering positive results.

However, case studies can be difficult to write – they need to be well-crafted and edited for grammar and style mistakes. Most importantly, case studies should be customer success stories or successes.

There are a few essential types of content marketing, and case studies are one of them. Case studies help build trust with potential customers by showing the value your company provides.

They can be placed throughout website and landing pages to act as social proof.

And case studies can be used in blog posts, ebooks, social media posts, and product reviews.

Case studies are one of the most effective types of content for marketing. They can be used as a sales pitch to potential buyers, or they can be given to customers offline as part of a printed marketing campaign.

Demo / Product Tour

Product demos are great for customers who are at the final stage of the marketing and already are considering your product.

For example, GoPro’s new product demo is extremely visceral and edge-of-your-seat content that really shows the extreme lifestyles many GoPro users aspire to.

It’s an excellent way to show the benefits of their product and drum up excitement for what they have to offer.

Or Apple product launches!

Guides and how-tos

People love to learn new things, and one of the best ways to do that is by providing them with guides and how-tos.

This type of content is successful because it increases your presence on the internet, and also the engagement of your brand.

People are more likely to stick around if they can easily find what they’re looking for, so including lots of visuals is usually a good route to take.

If you need inspiration on what to create, take a look at your customer service department’s most common inquiries – chances are, there’s a guide or how-to waiting to be written!

Most common inquiries can be noted down and can be used to make a faq page.


eBooks are a great way to provide in-depth information on a topic and show potential customers your expertise.

They can be formatted by a designer if needed, and hosted as PDF on your website or Amazon.

You can also use your long-form blogs as eBooks.

You can also use email outreach and social media to promote your eBook.

eBooks are often used as a lead-generating method as well. And often works well to get contact information.

Testimonials and reviews

Testimonials and reviews are used to provide social proof for a product or service.

Testimonials and reviews show prospecting buyers that your past clients/buyers love you and is proudly letting the world know. Additionally, it can help persuade customers who are on the fence about making a purchase.

Testimonials and reviews published on your website might improve the trust factor than your competitors.

Since you are here, you can check these raving reviews about us as well!


Infographics are a great way to share lots of information in an easy-to-consume format. They are also a great way to visualize data, like statistics, charts, and graphs. One thing that helps infographics stand out from other types of content is condensing big ideas into small spaces.

When you’re creating content for the different stages of the buying cycle, it’s important to use a variety of formats. In the Consideration and Decision Stages, customers are looking to solidify their decisions.

You can do this by providing long-form content such as infographics that are easy to read and packed with statistics and data that build a case for your product.

In the Late-Awareness and Early-Consideration Stages, customers are still doing research. Use statistics and data to back up your claims and make sure your visuals are appealing.

Infographic embeds might get you some backlinks as well.


Photos are a powerful way to connect with customers and promote your brand. They can help you sell products, create relationships, and engage customers.

Additionally, photos can add a professional polish to your content, which can be especially important for businesses looking to make a good impression.

Expedia is a great example of this; their website uses photos not just to show people what their trips look like, but to sell a lifestyle.

Brands should use original images as much as possible rather than using stock photos from stock, pexels etc. Especially for your about us pages.

User-Generated Content

User-generated content (UGC) is one of the most effective types of content marketing. UGC is any content published by your customers that features your brand in some way.

This can be anything from a tweet about your product to a photo on Instagram.

People are more likely to trust the opinion of their friends and family than they are an advertisement.

When they see their friends and family using your product or service, it creates social proof that your product or service is worth checking out.

Social shares, retweets, comments and reviews, testimonials given on your website is also user-generated content. And many brands also use UGC on their social media ads as well. This places them as a trustable and reliable company in their fields.

Additionally, user-submitted photos on Pexels are high-quality and millennial-oriented, making them a great resource for visual content.


Online courses can be a great way to supplement a slower lead-gen process.

By developing and launching a course, you can create additional revenue and potential leads.

The amount of time it takes to develop a course depends on the length of the course, but it’s important to track various metrics such as signups/purchases, course completion rate, reviews and feedback, and leads generated from attendees.

For example, Google Ads have their own courses to teach people how to use the platform. The course is free but this allows users to use their ads platform efficiently and earn them money.

Courses might not be suitable for some companies but if you feel you can teach your users something then do it!


Checklists are an extremely effective way to provide information and guidance to customers. By using checklists, companies can ensure that their customers are following the right steps to reach their goals.

Checklists are simple and easy to put together, making them a good choice for content marketing campaigns that aim to generate leads.

For example, if you are a realtor, you can make checklists to review resale houses for your clients.

Data Analysis

Data is valuable because it can help you make informed decisions. Visual content is addictively readable, which is why charts and graphs are a simple way to show data without getting caught up in the nitty-gritty.

Data analysis also shows that your brand is a leader in its field.

Collaborative Content

Adding contributors to your content can dramatically expand the audience you reach. Guest posts, interviews, and quotes from industry experts all add value to your content and make it more shareable.

The process is usually really simple for both host and guest, making it a great way to collaborate on content.

There are many benefits to collaborative content, such as increased brand awareness, greater customer loyalty, and higher conversion rates. However, businesses must have a clear strategy and plan in place if they want to be successful with collaborative content.

The key to success is communication between the parties involved and maintaining a positive working environment.

Video as collaborative content works well.


Events are a great way to market your brand because they offer a unique opportunity for you to connect with your target audience in a personal way.

Special promotions can be an extremely effective form of marketing, and live events are the best way to create an immersive experience that engages your audience and leaves them with a positive impression of your brand.

Sponsorships are also a great way to support an event and gain credibility with your audience.


Webinars are a type of engaging content that can do wonders to educate customers, increase marketing results, sales, and engagement rates. They are a great way to connect with customers and provide value.

The majority of viewers prefer webinars to last between thirty to forty-five minutes, and 92% of viewers want to interact through a live Q&A session at the end.

When hosting a webinar, it is important to track the following metrics: attendance, engagement and participation.

This will help you understand how well your webinar is doing and what you can do to improve it.

White Papers

White papers are research guides and in-depth reports that help customers solve a problem.

They’re more persuasive content to help customers through the buying process.

And, they can generate lots of leads as customers go through the Customer Journey, and potential clients are willing to exchange their contact information (email, phone, name, etc.).

White papers are an essential part of your marketing strategy because they are one of the primary types of content used by customers in the Decision Stage of the Customer Journey.


When writing about products, it is important to remember to be unbiased and to compare products in a way that is helpful for your audience.

It is also important to put yourself in the shoes of your ideal customer and think about what they would want to know.

If you really have the best services or products then a comparison web page on your websites helps your customers make decisions quicker.

And with a fact-based comparison chart, they will take a deep look into what you are offering than your competitors.

Company Culture

Company culture is a huge part of what makes a business successful. It’s the way your employees work together and how they interact with customers.

You can show your company culture in two ways- through videos or blog posts. Culture videos are a great way to give the audience a behind-the-scenes look into your business.

They can see how you work, what you stand for, and how you treat your employees and customers. Culture blog posts share the philosophy behind your company.

They explain why you do things the way you do and give readers a better understanding of your company values.


Memes are a great way to quickly and easily communicate a message or idea. They have been around for a long time, but their use has become more prevalent with the advent of the internet.

Memes can be funny, informative, or simply attention-grabbing, and because of that, they can be very successful in getting your company’s message out there.

Additionally, there is always the potential for a meme to go viral, which would result in even more exposure for your company.

Social media

Social media is one of the most effective ways to reach new customers and keep existing ones informed about your company.

The content you post on social media has the potential to influence a purchase, but it’s also important for lead nurturing.

Social media posts are designed for people who are bored or need a distraction from their regular life. They’re also a great way to share company updates, blog posts, and even ebooks.

And should choose social media as per your users, not everyone is using snapchat.

What is content marketing strategy? Build yours today!

Content marketing is a strategic approach to marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience.

This type of marketing involves the creation and distribution of blog posts, newsletters, white papers, case studies, videos, social media content, etc.

But if you are not sure where all these content marketing types fit in your digital marketing mix then just call us for a consultation and we will guide you!

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