57% of eCommerce store visitors bounce within 7 seconds. That’s because the average store owner doesn’t know how to inspire buyers with their words.
Today, you stop being average.
UPDATED: 4th December 2023
Hey, it’s Chris & Paul here from Insiteful,
We’ve worked with hundreds of great Aussie businesses and eCommerce stores, and there are exactly 2 things that stop them from converting more browsers into buyers.
This not only results in lost sales, but it can also become a massive drain on your motivation as a business owner when you see your store constantly underperforming.
We see it all the time!
And if a 57% Bounce Rate doesn’t make you think twice about how well your brand stands out from the crowd and speaks to your ideal customer, that’s not the only metric we see being impacted by poor communication.
A high bounce rate can indicate that visitors to your website are not finding the messaging or branding appealing or engaging, causing them to quickly leave without exploring further.
A low conversion rate can indicate that your messaging and branding are not resonating with your target audience, causing them not to take action or make a purchase.
Low engagement on social media or other marketing channels can suggest that your messaging is not compelling enough to grab your audience’s attention and drive them to engage with your brand.
Poor customer retention may indicate that your brand is not providing a consistent and positive experience that keeps customers coming back for repeat business.
A high cart abandonment rate can suggest that your messaging and branding are not persuasive enough to encourage customers to complete their purchases.
Negative reviews or feedback from customers can indicate that your brand communication strategy is not effectively addressing their pain points or meeting their expectations.
Low brand awareness may suggest that your brand marketing is not effectively reaching and engaging your target audience, making it difficult to establish your brand in the marketplace.
A poor brand strategy can make it more difficult and expensive to acquire new customers, as your messaging may not be resonating with your target audience and driving them to make a purchase.
A lack of brand loyalty may suggest that your messaging and branding are not effectively connecting with your target audience and building a relationship that keeps them coming back for more.
A poor brand communication strategy may hinder revenue growth as customers may not be engaged or compelled to make purchases, limiting your sales potential.
All of this, simply because you haven’t taken the time to carefully craft your messaging so that your perfect customer is engaged from the very first second they hit your store, to the time they check out – happy that you’ve solved their most pressing problem.
Speaking of problems, when we see clients and the thousands of sore owners in our eCommerce communities suffering from the slew of challenges above, it’s no surprise they often feel:
Store owners often feel frustrated by a high bounce rate, low conversion rate, and low engagement, as it can seem like their efforts to attract and retain customers are not paying off.
Seeing negative reviews or feedback can be disheartening for store owners who are passionate about their business and want to provide the best possible experience for their customers.
The different metrics that can indicate a poor brand communication strategy may feel overwhelming for store owners who are already juggling many responsibilities and trying to keep up with changing trends and customer needs.
Low customer retention and revenue growth can cause store owners to feel anxious about the long-term viability of their business, particularly if they are struggling to acquire new customers and build a loyal following.
Low brand awareness and loyalty may make store owners feel insecure about their ability to establish a unique identity in the marketplace and differentiate themselves from competitors.
High cart abandonment rates and customer acquisition costs can cause store owners to feel stressed about their ability to generate revenue and keep their business financially viable.
All of these problems combined may make store owners feel discouraged about their prospects for success in eCommerce, particularly if they are not seeing tangible results from their marketing efforts.
Unfortunately, having a poor (or total lack of) brand communication strategy can have a significant emotional impact on eCommerce store owners like yourself.
If any of this feels familiar and you’ve ever experienced the results in your business causing you to feel frustrated, disheartened, overwhelmed, anxious, insecure, stressed, or discouraged… don’t worry, you’re in the right place.
Through our custom brand discovery process, training, workshops and coaching we make sure you get clarity on:
It can be frustrating and painful to watch customers leave your store and choose to shop with your competitors instead. A strong brand communication strategy can help you differentiate your business and establish a connection with your ideal customers, reducing the likelihood of losing them to competitors.
Without a clear and consistent brand communication strategy, it can be difficult to build trust and credibility with your target audience. This can lead to a lack of confidence in your products and services, making it harder to attract and retain customers.
If your messaging isn’t resonating with your target audience, it can be challenging to drive sales and conversions. This can be particularly painful for eCommerce store owners who rely on online sales to keep their business afloat.
Inconsistency across different marketing channels and touchpoints can lead to confusion and frustration among customers. This can make it harder to establish a strong brand identity and create a positive customer experience.
With so many eCommerce stores competing for customers’ attention, it can be challenging to stand out and make a lasting impression. A strong brand communication strategy can help you differentiate your business and establish a unique identity that resonates with your ideal customers.
Without a clear understanding of your ideal customers and their pain points, it can be challenging to develop messaging that resonates with them. This can lead to wasted marketing efforts and a lack of traction in the marketplace.
If customers don’t feel a connection with your brand, they may be less likely to return for repeat purchases. This can limit your revenue potential and make it harder to build a loyal customer base.
eCommerce is a rapidly changing landscape, and it can be challenging to keep up with shifting trends and customer needs. A strong brand communication strategy can help you stay attuned to your target audience and adapt your messaging as necessary.
Without a clear and consistent brand communication strategy, it can be challenging to establish brand recognition and awareness. This can make it harder to attract new customers and expand your reach in the marketplace.
Finally, a lack of success in eCommerce can lead to frustration and burnout among store owners. By developing a strong brand communication strategy and seeing tangible results, you can reinvigorate your passion for your business and feel more confident about your prospects for success.
At Insiteful we are experts in eCommerce brand strategy. Our team has over 75 years of experience in eCommerce, marketing strategy, customer acquisition, brand building, and communications.
From family-founded eComm businesses to government departments and global household brands, our team have designed brand communication strategies that turn total strangers into 5-star reviews.
Our aim is to help you craft words that make your customers want to buy. And buy now.
We do that through a thorough investigation of you, your business and your audience.
The result is total alignment between your passions, products and people. We turn who you are into what you do and connect that to the deepest desires of your ideal customer.
How?
Everything you need to build a brand that stands out online and compels your ideal customer to buy more from you, more often, whilst raving about you to everyone they know.
Delivered online and in-person, you get instant access to our custom Brand Communication Playbook™ Google sheet.
With 28 tabs of high-powered brand-building tools (on our premium plans) we guide you step-by-step through defining your business, identifying your perfect buyer (and their ideal buying triggers), and staking your unique position in the market, no matter how competitive it is.
Here’s what you can expect when you access the Playbook™:
8 powerful questions to unlock your personal mission and align your passions with your products.
Discover your guiding principles and align your business with who you are at your core.
Transform personal belief into business value.
Give raving fans a reason to believe in what you do.
Distinguish your brand with a unique way of communicating that turns more browsers into buyers.
Take your brand from boring to Broadway with our 40-point Personality builder.
Hone your messaging and bring your brand to life with our 10-step Character construction process.
Humanise your brand to build a deep emotional connection with your audience.
Create an ‘otherwordly’ connection with your audience by tapping into the powerful primal psychology of Archetypes.
Unlock your brand essence and craft powerful brand promises that build trust and authority with your ideal customer.
Define the problems you solve and the people you solve them for to give your brand clarity of direction, purpose and focus.
Unlock the secret to writing copy that makes your customer think “holy sh*t, how do they know that about me?!” and compels them to see you as a trusted advisor, and not just another online store.
Build offers that sell like crazy by solving big problems your customers actually want to be solved.
Help more customers buy more stuff, more often with a compelling marketing funnel that amplifies trust, value and retention.
Create high-converting targeting criteria so you can find your ideal customers wherever they’re hiding on the internet, and help them solve real problems with solutions that show you care.
Unlock strengths and mitigate weaknesses.
Compare and contrast your market position to create unique offers, positioning and value.
Eliminate competition by finding the problems that only you can solve.
Turn boring features into compelling reasons to buy that set you apart from the competition.
Create the perfect positioning statement so every customer knows how you help and why it matters.
Discover your unique way of solving problems for your ideal customer.
Describe the world you want to create through your business.
Create a compelling reason for your team and customers to follow you towards your Vision.
Make sure your brand is visually appealing and represents your brand strategy.
Define the look and feel design elements of your brand.
Your brand bible! A snapshot of all the work you’ve done.
How to utilise your brand strategy to launch new products or marketing campaigns to the market.
The culmination of the process defines the core messages, headlines and compelling copy to use across your website, socials and marketing campaigns.
Combined with personalised support, online training, private coaching and done-for-you copywriting this is your fast-track to a brand that sells more effectively, so that you can stop stressing about whether you’ll make sales, and start counting the satisfied customers in your business.
If you’re ready to leave average behind and start converting more browsers into buyers today, book a call with our team so we can help you find your voice.
Brand Communication Playbook™ Google Sheet
Playbook™ Mini-Course
1 x 45-Minute Onboarding “Find Your Why” Call
1 x 45-min Strategy Review
Brand Communication Playbook™ Google Sheet
Playbook™ Mini-Course
1 x 45-Minute Onboarding “Find Your Why” Call
2 x 60-min Coaching Calls
2 hours of Copywriting
Brand Communication Playbook™ Google Sheet
1 x 45-Minute Onboarding “Find Your Why” Call
1 x 90-Min Workshop
2 x 60-min Coaching Calls
4 hours of Copywriting
Custom Playbook PDF
* includes 1-Page Brand Strategy, Comms Plan + Messaging Strategy
If you’d like more information or to chat to our brand experts click the button below to book in a 30-minute consultation.
