Author Archives: Emma Warren

10 Common Mistakes on Shopify Store Homepages That Lower Conversion Rates

10 Common Mistakes on Shopify Store Homepages That Lower Conversion Rates

Your Shopify store’s homepage plays a crucial role in converting visitors into customers. However, there are common mistakes that can hinder your conversion rate and leave potential buyers unimpressed. In this blog post, we’ll explore ten common mistakes often seen on Shopify store homepages that can lower your conversion rate. By addressing these issues and […]

Creating a Real Income for Mums Using Shopify

creating real income for mums using shopify

Let’s talk about something that affects millions of women all around the world: the struggle of balancing motherhood and a career. I mean, sure, society has come a long way in terms of gender equality, but the reality is that women still face significant challenges in this area. Thankfully, in recent years, e-commerce has emerged […]

5 Successful Shopify Stores Founded by Australian Women

five successful shopify stores founded by australian women

Over the past few years, Shopify has become an increasingly popular platform for entrepreneurs to start their own online businesses. In Australia, there are many successful Shopify businesses started by Australian women. Here are five of them: Biome: Biome is an eco-friendly store started by Tracey Bailey in 2003. The store offers a wide range […]

Inspiring Success Stories of Entrepreneurs Who Built Their Businesses on Shopify

success stories shopify owners

Shopify has become one of the most popular e-commerce platforms in recent years, providing entrepreneurs with the tools and resources needed to build and grow their businesses. From established brands to budding startups, Shopify has empowered countless entrepreneurs to turn their dreams into reality. In this blog post, we will highlight 10 inspiring success stories […]

Advertising Rules on Facebook, TikTok, and Instagram: A Comprehensive Guide

Maximising Your ROI with Google Ads

Social media has revolutionised the way businesses advertise their products and services. With Facebook, TikTok, and Instagram, businesses can reach out to millions of potential customers and promote their brands like never before. However, each platform has its own set of advertising rules that businesses must follow to avoid getting their ads disapproved or their […]

From Awareness to Loyalty: How a Brand Strategy Can Boost Customer Engagement

From Awareness to Loyalty

From Awareness to Loyalty: How a Brand Strategy Can Boost Customer Engagement Summary: Increasing customer engagement and loyalty is crucial for business success A well-crafted brand strategy takes customers on a journey from awareness to loyalty Brand awareness is achieved through marketing channels and consistent communication of brand values A brand strategy positions the brand […]

Digital Transformation: How to Stay Competitive in the Digital Age

Digital Transformation

Digital Transformation: How to Stay Competitive in the Digital Age Summary: Digital transformation is necessary for businesses to stay competitive in the digital age Partnerships and UGC content can help drive growth and increase brand awareness SEO-optimised content is critical for building brand awareness and attracting new customers Optimising e-commerce websites, such as Shopify, is […]

Brand Strategy 101: What It Is and Why It’s Important for Your Business

Brand Strategy 101

Brand Strategy 101: What It Is and Why It’s Important for Your Business Summary: Part 1 – Your ‘Why’: Personal mission and passions should align with your products or services Knowing your ‘why’ is important 8 powerful questions to unlock your personal mission 10 Personal Values: Discovering personal values is essential Values should be guiding […]