1. The landing page is confusing
If visitors can’t identify what it is you do within seconds, they won’t stick around long.
The design clearly answers “Who I am,” “What I do,” and/or “What can you (the visitor) do here.”
If you’re a well-known brand or company (i.e., Nike) you may be able to get away with not having to describe who you are and what you do; but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the “right place.”
2. The design doesn’t resonates with the target audience.
A homepage needs to be narrowly focused – speaking to the right people in their language.
Content needs to be simple and to the point.
Colours and style needs to what your customer is going to like, be careful not to be swayed by your own personal preferences solely.
3. The landing page is not engaging enough.
When a visitor arrives on your homepage, it needs to compel them to stick around.
Galleries, options to select from, pages to navigate through.
All these factors both help the end user and your search engine optimisation.
4. The design isn’t optimised for phones and tablets.
Even with our B2B clients the average usage for mobile is around 54% in favour of mobile over desktop.
It is paramount that the layout on your website be easy to navigate and potential customers are able to find whatever information they are after.
If your website is not just as good on mobile as desktop, your conversions will struggle.
5. Your website is too complex
Every website we design and develop here at Insiteful uses primary and secondary calls-to-action to direct visitors. Examples include “Free Trial,” “Schedule a Demo,” “Buy Now,”
CTAs tell them what to do next so they don’t get overwhelmed or lost.
Both Google search bots and end users like clean simple layouts. So don’t try to reinvent when it comes to your website site map.
6. Your website and branding design is always changing or inconsistent.
When websites change their colours, logos and overall image it tends to confuse the end user.
It is important when starting a brand to have a clear picture of what the organisation is about and who the target audience is.
Spend the time and money at the start of a project to invest in branding strategy. It’s much more effective then getting 5 years into a business and the results are not desirable.