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5 Things You Need To Know About Content Marketing To Be Successful

By July 19, 2018 No Comments
5 Things You Need To Know About Content Marketing To Be Successful

The internet is a huge place. Did you know that in as of June, 2018, the number of active internet users has ballooned to a whopping 3.65 billion, setting a new record for searches queried, videos watched, and articles read?

Throughout the colossal landscape that is the World Wide Web, more and more people are seeking out specific information related to topics that interest them. Sometimes this is done before making a purchase, and sometimes it’s just to learn. Regardless, your target market is out there on the internet, and your next customers are looking for you right now.

However, getting your content in front of internet users isn’t as easy as creating informative, easy-to-read text on well-designed websites and crossing your fingers, hoping for great results. You need to learn more about content marketing defination to ensure you’re getting the most reach possible with the help of content marketing and this content marketing blog is to help you in that purpose.

The Best Tips on content marketing strategy, All on One Hand

The content marketing world of today bears no resemblance at all to how it all worked just five years ago. To truly master the art of marketing your content on the internet of today, you need to know these five fundamental things:

  • Content absolutely has to have value for the reader. There is a reason you are still reading this content marketing blog right now – that reason is because you see the value in the words that are written here. If you didn’t think that these words held any value for you – even if only to entertain you – then you’d quickly close your browser window or click ‘back’ to leave the page.

Provide value to your readers and they’ll return for more, keeping your traffic and engagement numbers high. Give them information they didn’t have before, and help them answer questions you might anticipate from customers seeking out services or products like those your company provides.

  • Promote, promote, promote. It’s one thing to create a thoughtful, well-worded blog post on a nuanced subject, but it’s another thing altogether to generate interest by posting links to the content on social media, news forums, and industry-specific websites. Once you learn where your customers spend their time online, you can start targeting them where they’re captive.

Promoted articles, blogs, press releases, and other online assets almost always perform better than content that is just posted and forgotten about.

  • Double check your spelling, grammar, and syntax. Nothing turns off a reader more than multiple typos, spelling errors, or other barriers to easy reading. If you don’t have a resource that can help you with this, it might be worth hiring outside help just to make sure you have all of your t’s crossed, so to speak.
  • Stay on top of content marketing and SEO trends. Virtually all of the big search engines are pretty transparent about what their search engines look for when indexing websites. Take advantage of this transparency, and stay informed about the latest developments in search engine algorithm updates and enhancements made to the most popular search platforms like Google, Yahoo!, and Bing.
  • Learn from industry experts. If you’re not already subscribed to podcasts, YouTube channels, or blogs related to content marketing, start building a list of them now, and refer to them often. These are great resources for you to use as you continue to learn more about how best to market your online content.

Remember that even the best content marketers were newbies once, and they all learned how to navigate the complex world of content marketing with a little trial and error. With the right due diligence and application of the above-listed five tips, you’ll be on your way to content marketing success in no time.

If you have questions about how to best put these tips to work for your organisation, contact Insiteful today.