All cultures, the world over, celebrate holidays.
If the past few years are anything to go by, businesses big and small have realized the importance of buttoning up their marketing plans leading up to any holiday promotions. And we’re not just talking about Christmas!
There’s no better time than now to begin laying down your holiday marketing campaigns. Besides, preparing sets you up for success, eliminating the need for a mad rush near the end!
So, which holidays in 2020 must you make a part of your marketing plan, and why? Read on to learn more.
2020 Holidays and Events That Can Help to Market Your Business
New Year’s Day
The start of the year is a great time to launch campaigns about new beginnings, resolutions, or anything new from your brand. Consumers are still in the holiday shopping spirit, so a good promotion further cements this mood, and encourages them to buy from your business.
Whether you choose to launch a new product or service on your website, send a New Year’s Day email to your email list or wish your social media following a prosperous New Year, these New Year tools boost sales and keep your customers engaged in the brand.
Chinese New Year
Chinese New Year is the perfect holiday to reach out to this Asian community. A well-executed campaign can delight your target audience and help your business stand out.
This holiday, more than any other is sentimental to millions of Chinese, and they often travel home to be with their families. Base all your marketing campaign around the “togetherness” theme, and tap into the sentimentality of the holiday.
Australia Day offers the chance to celebrate all things good about our country.
Brands that expertly tap into the unabashed patriotism of the day reap big, because they leverage the power of national symbols to unify.
Take this brilliant Qantas-Arnott marketing campaign, which delighted passengers that met with a stack of assorted Tim Tam biscuits alongside their bags on the luggage carousel. Brilliant and straightforward because what could be more Australian than Tim Tams?
Go further and make live videos for social media to make your campaign go viral.
Valentine’s Day is a marketing goldmine!
The day presents a massive opportunity to offer couples-related sales promotions, content, or giveaways all about the celebration of love. Spread the love on social media by posting heart stickers, engage your audience with love contests, basically, theme all your content on love for a sure win!
Both Roman and Orthodox Christians mark Easter as the most important date on the Church’s calendar.
This holy week also represents a time of penitence and renewal. Easter presents the perfect opportunity to launch seasonal offers, contests, and last-minute promotions. For example, in 2013, Tesco won the Easter marketing game by getting people to participate in a virtual egg treasure hunt to win various prizes.
Anzac Day presents an excellent opportunity to honour the soldiers that gave their lives for Australia and New Zealand in Gallipoli in 1915 during the First World War. Treat this day strictly as a remembrance day and do not incorporate any marketing or consumerism due to the sombre nature of the occasion.
Mother’s and Father’s Days
Mother’s Day and Father’s Day must feature on your digital marketing calendar. In Australia, Mother’s Day falls on the second Sunday of May while Father’s Day falls not in June but on the first Sunday of September.
While the day is full of marketing opportunities, it’s the perfect time to also focus on the importance of parental love.
Wish Mums all over a happy day. You may also choose to partner with flower shops, spas, of gift specialists to gift Mums a gift that they’ll remember or partner with local businesses to create special promotions and coupons for Fathers.
In Australia, as in most countries, Black Friday is the largest shopping event of the year.
Most shoppers search for discounted items days or weeks before the actual Day. Creating a landing page on your website solely for Black Fridays can increase your reach and SEO, and eventually your sales.
Halloween is another marketing goldmine, especially for candy and costume businesses. Make sure you cater to your audience online by holding flash sales or giving out candy-filled goody bags to your customers
Christmas is the mother of all holidays and the perfect time to package your products or services to offer unique gifts for all the family. Some businesses depend solely on Christmas sales to survive, so make sure that your business stands out to reap the rewards of smart marketing.
Remember to create exclusive gifts and rewards for your loyal customers and engage all digital strategies like banners and social media posts, gift webinars, and limited-time bonuses to get people excited.
Wrapping It Up
There may be other holidays and events like the Queen’s birthday, International Women’s Day, Mardi Gras, and Labour Day.
Still, these key holidays we’ve discussed must feature on your annual marketing calendar to boost your brand or business. We recommend that you make the most out of these special days, as your business may depend on it.
At Insiteful, we love it when you succeed! If you desire to learn more about digital marketing and content strategy, please get in touch with us or call at 1300 467 483.
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